Last week I joined a group of commercial real estate brokers and developers on the West End of Allentown for a walking tour of 19th Street and a preview of what's to come.
Frank Shipman gave us an update on what's going on in the former Shanty Restaurant. The building will soon be a salon and spa with a full-service restaurant. He is looking for a distinctive eatery to lease the 3,000 square foot frontage of their space. Then we visited the Civic Theatre (527 North 19th Street, Allentown), where my family will be enjoying the annual production of "A Christmas Carol" on Friday night. We heard about the West End Alliance's efforts to improve the quality of life in their urban neighborhood. The Alliance put together "19 Fun Facts About 19th Street," an inspiring list for any neighborhood, let alone one in Allentown! A few tidibits I didn't know: The Allentown Farmers Market attracts 25,000 people weekly, and the West End has its own dinner theater, Pines Dinner Theater (448 North 17th Street, Allentown).
When I saw the sign for Step in 4 Mor (1823 W Allen St., Allentown - a block off 19th Street) when I was turning around to go home, I pulled in to the parking lot. Niki told me about the store, which is owned and operated by her friend, Muhlenberg College alum Stephanie Morffi. I'd seen her ads, and I've been told that if I liked Shuze, that I should check out what Steph's got going on in Allentown. Steph and Vino, her adorable dog, were inside the store when I stepped in. Steph's done a great job selecting beautiful, of-the-moment shoes. I picked up a pair of Sam Edelman ballet flats with a crocodile-patterned leather and leopard-print fabric lining, and definitely selected an outfit to go with them today so that I could break them in! The store also has a fully-stocked wine fridge, some perfect housewarming gifts for holiday parties (including a girlie flask with hot cocoa mix), and great accessories you might just want to gift to yourself.
Check out little Vino, posing on the zebra-print settee!







I happened to be visiting
In addition, there are lots of little nooks, including in the lobby ("gallery") and in each of the rooms. The sofabed in each room has a huge cushioned ottoman that would be perfect for curling up with a book, or to watch bad late night TV on your 42" flat panel screen (see below).
There is a 70-person flexible meeting room, as well as some space off the dining area that could be set for a 20-person dinner (including on the patio) - perfect for a rehearsal dinner or other private meal. Some catering is done on-site, but the
So with all these amenities, you are probably wondering - how much? I checked the rack rate for tonight, and it's $139 for a room with a queen bed, about the same as 










this could be you. 









Note the empty bottle in the foreground of this photo. We left just before 10 p.m. and there were quite a few people still hanging out, finishing the open bottles. Not bad for $25! This kind of group would be great for anyone looking to meet people in a social environment, without the pressure of making awkward introductions. Everyone there is game to meet new people. The only problem with an event that is structured like this is that you only really get to meet the folks seated near you. Meetup groups like the ones for pet owners or people who enjoy outdoors activities are probably better for mass mingling, but groups like these are great for people like me who enjoy small-group conversation.





